—— 01 THE CHALLENGE
Visualize the UWHH personality.
As one of the most popular and beloved clubs in Waterloo, they wanted to amp up their visual personality on social media — their main source to providing all the information of upcoming sessions and events. Coming from a blank slate, I created a visual identity that amplifies UWHH’s brand.
—— 02 VISUAL IDENTITY
Geometric and bold.
A visual identity that plays with a bold text and simple shapes to create fun graphics and visuals.
—— LOGO
A refresh of the original logo using the Proxima typeface.
—— TYPOGRAPHY
Proxima Nova Bold using fill and outline to create text that jumps out.
—— COLOUR PALETTE
A cool, urban city scape inspired theme.
—— GRAPHIC ELEMENTS
Grids, outlines, illustrations, logo variations.
—— 03 SOCIAL MEDIA
Class is in session!
Graphics featuring choreographers for weekly and workshop sessions.
Class teachers are always introduced with a cheeky pun; check out UWHH’s Instagram to see it in action.
—— 03 BANNERS
Events & Workshops
When hosting an event or workshop, UWHH creates an event page on Facebook so it’s easy to share amongst the community, and get new traction to join in on the fun. Event banners that highlight the key information.